Why start a blog… because content is king! … and you need to build your brand and build a list!
Just a year ago I was able to build a squeeze page and send traffic to it using PPC (such as Google Adwords) and I would get a decent 25% opt-in rate. I had nicely designed squeeze pages and good content to exchange for the contact name and email address but then things started tailing off.
Google Gave Me a Slap
First opt-in rates started to drop, not too drastically but then I got the “Google Slap”. This means that Google considered my squeeze pages in violation of their terms and conditions and threated to close my account.
Google wants to send web browsers to content and squeeze pages aren’t content – they are devices to collect data hopefully in return for good content. There are still plenty of other ways to send traffic to a squeeze page just not through Google Adwords anymore.
Maybe Google have a point. By considering my own habits I agree that this is a good thing. As someone who makes a living from internet marketing I spend a lot of time being sent to squeeze pages and I certainly pass on far more than I opt into.
How To Get The Opt-In
If I visit a blog and something catches my eye then I will have a read and the better the content the longer I’ll stick around. The longer I stick around the more likely I am to end up opting-in to get even more great content from the blog owner/conent provider.
Good straight talking write up. I used a simple squeeze page on a site last year and was starting to attract godd traffic to it. Then I GOT GOOGLED despite the squeeze page having some good content. My google account is still blocked 9 months later!!
There’s a terrific amount of knowledge in this arctlie!
Hi there! This post couldn’t be written any better! Reading through this post reminds me of my old room mate! He always kept chatting about this. I will forward this write-up to him. Fairly certain he will have a good read. Many thanks for sharing!
I feel satsifeid after reading that one.
I might be bteiang a dead horse, but thank you for posting this!
Excellent post. I have been tempted to use Adwords but hear such horror stories of people just blowing their budget with no sales to show for it.
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